![]() Hence their attention focuses more on the movement than on the message. Just when they’re trying to focus on the offer or the promotion, the carousel slider moves. Suppose a visitor lands on your website and pauses on the carousel display. The end result: people miss the original message. Psychology terms this inattentional blindness. Interestingly, the US Army funded a research that tried to analyze the extent to which motion distracted people from focusing on a task. Science has proven that the human eye involuntarily reacts to any form of movement-this results in distraction. An endless rotating banner where all your products are dumped could lead to a negative carousel interaction you wouldn’t want to be known for.Īutomated image sliders may not be as full-proof as you thought them to be. When you’re creating a repository of all your products. ![]() Meeting just your business needs through an image carousel is a bad idea. And when you’re less interested in what your users will experience in the process.
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